With over 60 years in winemaking, the Rodney Strong brand is well established and firmly rooted in Sonoma County.

This project had three main objectives; to establish Rodney Strong Winery Estates (RSWE) as the central store on AMS for each of the 5 brands, to greatly improve the user experience across all devices and browsers, and to redesign the Rodney Strong (RS) website to represent the new brand positioning. It was important to establish a simple but effective way to access each of the brands. A subtle and uniform brand header provides consistency and easy access to each of the brand websites.

The central store on RSWE echoes the main website branding and utilizes filters to allow you to shop across all brands in one place, the layout is clean and uncluttered with intuitive calls to action making the path to purchase effortless. For the main site redesign, Rodney Strong wanted to achieve an elegant but approachable aesthetic with a strong emphasis on family and community connections.

The result is a beautiful website that accurately reflects the new branding and positioning and achieves the perfect balance of attainable luxury.