We get asked occasionally for sample website briefs so we are sharing this pdf for any of you in need… with the assumption that we’ll be invited to tender of course.
For those of you who haven’t used a website brief before here are 3 reasons you should:
1. Your Website Brief is your Business Plan
Creating a website brief forces you to think about all aspects of your project. A complete list of requirements and the objectives of the project will need to be carefully considered. The more information you can provide the better. We encourage clients to identify and include measurable outcomes for the project. This enables us to hone in and focus our effort on what's really important to the business. Also, the process of preparing the brief will highlight gaps in your thinking that you may otherwise miss, which can arise at a later stage to bite you in the butt. In a nutshell, the brief is the best preparation you can do for your website project. It provides a solid foundation from which to move forward.
2. Your Website Brief helps align everyone involved in the project.
How often do you hear people refer to “getting on the same page”? In this context, the website brief is that page. Our clients tell us a source of anxiety for them when embarking on a new website project is establishing creative alignment - “will our vision be interpreted and realized accurately?”. The website brief allows you to document your intention and vision for the project in one place, which is then shared with many. The website brief greatly reduces the risk of misunderstandings or miscommunication. It provides a resource that can be referenced to ensure everyone's thinking is aligned, not only within your business, but all the agencies you engage.
3. Your Website Brief could save you time and money.
Lets think about the alternative for a minute. You need a new website and have an idea of what you want. You start to engage your team and then outside agencies and find yourself sitting through numerous meetings sharing the same information. Although creating a website brief can seem daunting, it will save you time and effort in the long run.
A well constructed winery ecommerce brief can also make it easier for you to draw comparisons of the different agencies you engage, making the selection process more efficient. As mentioned above, a well thought out brief results in fewer surprises later in the project so there is a greater chance of the project launching on time and within budget.
We have encountered too many of those scenarios where part way through the project we are asked to pivot and change direction because of something that was missed early on. Developing a brief will give you a great head start on any new winery ecommerce website project. It will set you up for a successful end result.